Top 7+ Important Components of eCommerce You Should Know

We all know that eCommerce is a lucrative industry in which merchants can gain a large amount of benefits with a smaller budget than traditional retail. However, before starting any online store, merchants have to consider outstanding components of eCommerce that affect their businesses. 

In this article, we will analyze the top 7 components of eCommerce that affect business directly. 

1. Attractive Pricing

Pricing is one of the most important components of eCommerce that affects your sales directly. Based on your products, customer demographics, and pricing plans of competitors, you can set attractive prices for each product. You can utilize some promotional programs including reducing costs for loyal customers, buying one, getting one free, or vouchers for customers who have high bills. 

2. Supply chain and inventory

Make sure that you can deliver products to your customers at the right time. The delivery time affects customer satisfaction and your operation costs. You need to consider and choose appropriate merchandise and work with them closely. 

Customers always want to track their product’s shipping procedure and statement. Thus, merchants should update the delivery statement through the website or email so that customers can know which day they can receive their products. 

3. Customer engagement

Keeping customers engaged is crucial for any website. Unlike physical stores, it’s a bit challenging to turn visitors into actual customers in the online world. Make sure your website is easy to use, looks good, and works well on phones.

When you’re starting your website, begin by picking a good name for your site. Check out some unique small business name ideas to get tips on choosing a name that might bring you luck.


Also, pay attention to the info you can get from your website. Look at what visitors do, and use that info to make your website better. You can suggest interesting things and run special deals based on what visitors seem to like. This can help more people connect with your site.

4. Product information

Because customers buy online, they just only understand products via information on the website. Rich product information differentiates your listings from the competition by offering buyers more appealing content to assess your items, such as detailed descriptions, reviews, and videos. 

Using product information management (PIM) software, you may improve the quality of your things by adding reviews and descriptions suited to the preferences of specific customers.

5. Shipping and returns policies

Shipping and returns are the most crucial elements that customers consider when deciding to buy your products. That is why you need a good merchandise partner with an innovative management system and an excellent shipping service.

The shipping process is often handled by a third party. You can choose trustworthy providers and negotiate a marketable shipping rate to reduce costs. Once you’ve collaborated with these shipping companies, connect their systems with yours for faster product packing and delivery.

If there are any issues occur with products and customers want to return them, you have to handle returns and refunds for the products they originally purchased. In this case, you and the shipping source can collaborate, but your store will be responsible for all correspondence.

6. Product quality

Customers cannot inspect items before purchase, thus they rely on accurate product descriptions, high-resolution images, and transparent reviews to verify the quality. Make sure that you show all this information clearly on your website. 

Besides, choosing reputable suppliers and testing their product quality is important to ensure durable goods. You should collaborate with them to create a working process and clarify the packaging and shipping procedures. 

7. Loyalty and marketing programs

Loyalty and marketing programs are the most important components of eCommerce that affect the success of your business. To stand out among various competitors in your industry, merchants need to create attractive loyalty and marketing programs. Customers will hunt for the best deal and then purchase from whoever offers it. To win customers’ hearts and increase conversion rate, you can create loyalty programs such as the following:

  • Purchases with rewards – offer points on the reward ticket when customers purchase on your online store. For example, customers will receive a valuable gift when they have 10 points on their ticket. It will stimulate customers to buy more and recommend it to their acquaintances. 
  • Referral programs – When joining these programs, customers can receive special discounts or gifts from your brand. It is a great way to attract more new customers. 
  • Reward social media – Merchants will stimulate customers to post their reviews and stories relating to products on social media. After that, customers will receive a special gift from this brand. As a result, you can enhance a strong bond between your brand with customers. 

About marketing, there are an increasing number of marketing solutions available to help you promote both your items and your business. However, not all of these marketing solutions are the same. You have to try on some marketing activities and find out the best one for your business. You can consider the marketing channels below: 

  • Paid search results and search engine
  • Social media platforms
  • Email marketing
  • Influencer and referral networks

They may appear not much on their own, but when combined, they have the power to distinguish between a failing business and the next major online retailer. 

8. Conclusion

By mastering the components of eCommerce, having the right strategies for each component, and combining these elements, you can evaluate your eCommerce business to a new high and stand out from the crowd. Remember, your journey starts with understanding the components of eCommerce – but the true magic lies in their harmonious combination.

Best 7 Must-Have Magento 2 B2B Extensions – 2019


It can be easy to sell some products to several customers. But it is much more challenging to sell a large amount to a business.

It can be even more demanding with Magento stores as although online business is no strange term, it is still relatively new.

We all know the importance of user experience in the B2B world. To improve such experience, we need the right tools for more quality features.

That is why we have shortlisted the 7 Best Magento 2 Extensions for B2B here, each one dealing with a different aspect of the whole journey. 

Let’s check them out!

Top 7 Outstanding B2B Magento 2 Extensions for 2019

# 1. Magento 2 Wholesale Fast Order by BSS Commerce

Price: $159 → $119 with 1-Year Free Support and Free Lifetime Update

Review: 4.7/5 – 39 Reviews


With new updates and features, Magento 2 Extension 2019 Wholesale Fast Order by BSS Commerce offers a faster and more seamless purchase experience for customers.

Ranking at the top of Quick Order Extensions by SKUs/ product names, this module comes in handy for reducing time for product selection. 

These days, wholesale customers want self-service and expect to make bulk orders by themselves rather than wait to be served on the standby list.

Therefore, you should put everything at their fingertips to fasten the ordering process and increase conversion rates!

What is that special about Self-Service in eCommerce?

  • A streamlined process from Searching to Ordering
  • Faster purchase decisions, no more waiting for phone or fax
  • A visual and clear ordering management
  • Less cost for a sales support team

Key features offered:

  • Fast order with SKU: This extension is the only bulk order module that offers 2 templates of quick order form, both of which are optimized for the best B2B experience.
  • Use CSV for Bulk-Add to Cart: Wholesale customers normally already have a sheet of their preferred products and quantities etc.
  • Advanced field for quick order: Alternatively, customers can also enter multiple SKUs and their quantities in this field just by this simple form: ‘SKU:quantity’, one SKU per line. 
  • Quick order for various product types: This works especially well with products with custom options. Popups are displayed smartly with back & forth buttons.
  • Easy Settings of Fast order form: The features are almost plug ’n play so configurations can be set up in a matter of minutes. You can also choose to apply the Quick Order for different customer groups.

# 2. Magento 2 Share Cart by MagePlaza 

Price: FREE – no Support

Review: 4.8/5 – 6 Reviews


The Magento 2 Extension 2019 Share Cart by Mageplaza enables customers to share their shopping experience with their friends and family.

In the case of business customers, the shared cart can get to other people in the sales team or other managers within the business. 

The module is certainly an easy way of doing Marketing through existing customers and enhancing conversion rates.

Each customer’s cart has a different link, which can be shared anywhere and anybody can see without any restriction. 

So what are the benefits of a shared cart in this Magento B2B Extension?

  • Sharing favorite products with others: Instead of words or captured images, the whole cart shared is a brighter recommendation.
  • Saving order and purchasing data: The information can be saved in the form of a PDF for future review and analysis. 
  • Promoting the store conveniently: Recommendations from friends and family are easily trusted. Business customers can also make suggestions for their partners. 

Key features offered:

  • A ‘Share Cart” Button: This button appears on both Mini-cart and Shopping Cart Page. The link copied is the fastest way of sharing cart information. Also cart content is auto-updated so the link will still work when there are changes in the cart. 
  • ‘Text’ Button for Quick Summary: The text pop-up looks simple but is handy for an overview of the cart content like product name, SKU, quantities, and cart total.
  • ‘PDF’ Button for Cart Download: The PDF provides more information than the text pop-up. Included are the store’s information like name, address, phone, etc. And more importantly, purchasing date and summary are also added. 

# 3. B2B eCommerce Suite by IWD Agency

Price: Subscription Fee charged Monthly: Gold – $500; Silver – $250; Bronze – $50. 

Review: 4.5/5 – 8 Reviews


As one of the best Magento 2 extensions for e-commerce, this Magento B2B Extension has a lot more features to offer to us.

The module covers the whole B2B customer journey, from registration to checkout. It is also compatible with all the best Magento 2 versions available, even fits Magento 1 as well. 

Besides, there are a bunch of new features which shall surely catch your interest like:

  • Advanced management of custom quote requests
  • Active sales-boosting with salesforce team
  • Credit limits for wholesalers
  • Manage roles of sub-accounts for businesses
  • Company account administers orders submitted by sub-accounts
  • Display of Marketing materials on B2B Dashboard 

Key features offered:

  • Powerful B2B tools integrated: The B2B tools and workflows offered are meant to enlarge your Magento store and upgrade it to the next level. The advanced features included are account credit limitations, a robust ordering matrix, quoting functions, etc. 
  • Gated access for B2B customers: A customized login page for wholesale customers only can be set as a part of the default page or as a separate one. Customizable Dashboard for your wholesalers: The B2B portal offers a wide range of ordering workflows for your customers so that they can manage their shopping cart and order history more easily.  
  • Faster Bulk Order: The Suite’s customized fast order tables enable customers to find and add products at lightning speed. Quick preview and adjustments are also within easy reach while your wholesalers need not go to any other pages. 
  • Quick Order with CSV files: Encourage your wholesalers to make bulk orders by uploading their spreadsheet with their choices of products and quantities directly to the B2B Dashboard. This gives them more time and activeness. 

# 4. Magento 2 Catalog Permission by BSS Commerce

Price: $99 with 1-Year Free Support and Free Lifetime Update

Review: 4.7/5 – 42 Reviews


The Magento 2 Extension 2019 Catalog Permission enables store admin to assign different access to specific product categories and CMS pages for different customer groups. If customers are not granted suitable rights, they might get stranded. 

Besides restricting access, the extension can also get non-authorized customers back to specific URLs that might meet their needs.

The extension might not be richest in features compared to others in the market but it is the most easy-to-config one. 

Key features offered:

  • Limit access to categories by customer groups: The category configuration page now has a tab called Catalog Permission, in which access is granted accordingly for customer groups.
  • Different Catalog Permissions for Parent and Sub-Categories: The extension gives admin freedom to apply settings, meaning it is up to them to grant the same restrictions of parent categories to the child ones or not. 
  • Limit access to CMS Pages by customer groups: Similar to product categories, admins can also grant different access to customer groups, like restricting the ability to view Refund Policy Page for not-logged-in customers. 
  • Redirect customers to a specific URL: A tailored message would do well for notifying customers of catalog permissions. Then guest viewers can proceed with registering a B2B account.
  • Besides, the extension allows disabling any product belonging to a restricted category. It is also possible to disable a category from the menu and layered navigation. 

# 5. Magento 2 Quotation Manager by Cart2Quote

Price: Various payment options: One-off Price or Subscription and different business levels. The lowest one is the Lite version, €8.25/ Month or €199 for a one-time payment. 

Review: Customers are mostly clients so no rating information is available.


The Magento 2 Extension 2019 Quotation Manager by Cart2Quote is one of the best Magento 2 Extensions for Quotation. It allows you, wholesale store admins, to receive quotes quickly and negotiate prices with customers. 

Key features offered:

  • Easy quote creating: Allow your customers to submit a quote request through a handy form. You can also set rules for quotability per product, customer group or store. 
  • Efficient management of quote requests: Handle quotes and convert them into orders. You manage them all from the backend, from negotiating with customers to confirmation of orders. 
  • Offering better price deals: The two-way communication between store owners and customers are feasible with the help of Magento built-in CRM tool. 

The Magento B2B Extension also provides a flawless front-end experience for wholesalers with all fully customizable fields, user-friendly quick quote form, and built-in templates, including default and RWD themes. 

It also assures a seamless administration experience for store owners. The features offered are quick quotes, easy profit analyzing, and instinctive CRM features. 

# 6. Magento 2 Ajax Add to Cart and Quick View by Weltpixel

Price: $0 for Free Version with Limited features and $149 for Pro Version with full features. 

Review: 4.7/5 – 22 Reviews


The Quick View Magento 2 Extension 2019 by Weltpixel allows customers to take a quick look at the product details without actually opening their pages. This function can be set on any button, image, product or widget, even products on CMS pages or lookbook hotspots.

Furthermore, the quick look function enables quick adding products to cart without loading new pages. Instead, a popup window will show all the product details.

It is easy to configure from backend as you can set product zoon and visibility of specific elements for quick-view.

Key features offered:

  • Choose to hide or display certain product elements on quick view popup: (thumbnail) image, SKU, quantity selector, short description, etc.
  • Pick a style for quick view button
  • Display ‘Go to product’ button on the quick-view frame
  • Set quick view to auto-close X seconds after the product has been added
  • Allow auto-scroll to top and auto-open quick cart
  • Provide a new popup with buttons like ‘Continue shopping’ or ‘Proceed to Checkout’
  • The quick-view function can be added to any button on the website and linked to any specific product.
  • For Pro Version only: SEO, quick view position control, and hotspot functionalities

Configuration options in this Magento B2B extension are all easy to set, including changing the quick-look box with Custom CSS, control over specific buttons and other settings. 

# 7. Magento 2 Shipping and Payment Method by Customer Group by BSS Commerce

Price: $99 → $79 with 1 Year Free Support and Free Lifetime Updates

Review: 4.7/5 – 43 Reviews


Checkout is the make-or-break step of an order, thus it is supposed to be smooth and convenient, especially with payment and shipping options.

The objective of this extension is to improve checkout for customers and management for store admins. 

The default function by the best Magento 2 extensions offers a lot of shipping and payment methods.

However, they do not always work for different countries, order quantity or status, and especially customer groups. 

Key features offered:

  • Shipping Methods per Customer Groups: Allow store owners to set different shipping options for different customer groups. This helps with your promotions and customer loyalty.
  • Payment Methods per Customer Groups: Payment should always be made convenient, yet still ensure security. People now prefer online and quick payment options, so you should put them all at their fingertips. 

With these simple but essential settings, you can now manage your checkout process better for your customers, and no more messing with complaints from ‘Sorry, Sir. This shipping or payment option is currently not available.’!

The Last Few Words


The above B2B extensions listed are meant to help you improve your customer journey. Happy B2B trading!

Magento 2 vs WooCommerce: Which Is Better For eCommerce Website?


Overview of E-commerce Trends

E-commerce is now no longer a strange term to Internet users around the world, the most prominent form of which is Business to Customer (B2C) – online retail or shopping.

According to, e-commerce share reached 12.2% of the total global retail sales in 2018, and it is predicted to hit 22% by the year 2023. 

Also in, by 2018, the number of online shoppers was estimated at 1.8 billion, the resulting total online retail sales reached a peak of 2.8 trillion U.S. dollars.

It is no surprise that this lucrative business attracts an unlimited number of sellers/ companies, which creates ideal conditions for e-commerce platforms to arise and flourish in just a few decades. 

Why choose Magento for e-commerce stores?


# Key features:

  • An e-commerce platform specially designed for professional developers, fit for online stores of medium to large size.
  • Community version: Free and Self-hosted
  • Premium services: Paid, but hosting offers included
  • The community version allows users to connect and contribute to bettering the product.
  • Various themes and layouts offered
  • Direct administration interfaces and assistant tools 
  • APIs System for third-party integrations

# Pros:

  • The CMS for e-commerce, so large stores are not a problem, provided the host can bear. 
  • The dashboard is extremely user-friendly: a smart navigation system, which is also responsive and can be operated by a mobile phone.
  • Guest checkout is always feasible while logged users can manage their accounts and order history easily.
  • An outstanding level of customization: The built-in features allow admins to create catalogs and fill in their details quickly and easily.
  • Flexible pricing policies: Prices and discounts can be differentiated for different customer groups or store views. Within an admin panel, it is possible to manage several shops with different languages, currencies, and pricing methods. 
  • User interface meets the latest trends in UI and UX design: Any design or theme can be applied to a particular store view or category. Various payment methods are supported, plus an advanced navigation system.
  • A smart reporting series: Everything can be monitored on the Magento website and reports are updated permanently. 

# Cons:

  • Users with limited knowledge of developing may have difficulty in using this CMS.
  • Too many features and functions available, beginners may find it complicated: Magento is surely rich in features, therefore it is suitable for sophisticated stores. 
  • There are not many experts at Magento as at other CMS or e-commerce platforms. However, the huge Magento community can be of help, providing professional services that are good value for money. 
  • Maintaining a commerce version can be quite costly, which can amount to a minimum of $2000/ month. However, the target market and scale of the store are certainly worth the investment. 
  • Limited web hosting: Only specific servers can support Magento requirements, those that can hold up the configurations necessary for Magento stores. Choosing an ordinary web-hosting service provider may result in slow performance of the e-commerce website and decreasing sales. 

What are WooCommerce Specialties?


# Key features:

  • A powerful extension for the WordPress e-commerce platform, offering an easy e-commerce solution for the outstanding CMS.
  • It costs absolutely nothing to download but still provides the most advanced features.
  • WooCommerce comes with a variety of free and premium themes.
  • As a part of WordPress, Woocommerce supports lots of extensions and plugins. 
  • It supports a wide range of products, with a highlighted list of cross-selling and up-selling choices. 
  • It fits well for Digital Marketing, too. A blog is already integrated into the WordPress e-commerce website, sharing ideas and attracting users become much easier. 
  • Simple and convenient customization for e-commerce stores: It is easy to not only modify blocks and elements but manage stores with a system of reports and analytic tools. 

# Pros:

  • User-friendliness: WooCommerce, the open-source e-commerce platform, can be ideal for users already familiar with WordPress. Also, there are detailed documents from installing the plugin to integrating other extensions. 
  • Besides web hosting, it costs nothing more to set up a store with WooCommerce. 
  • Easy integration with Google Analytics through some extensions. 
  • SSL support included, but customers manage their own certificates. 
  • Great flexibility: Products and catalogs can be added and modified painlessly through the friendly dashboard. It also comes with a wide variety of choices for payments, shipping or taxes. 
  • A secure choice as WordPress is trusted by users around the world. Through regular updates, bugs and issues are in good care. Support is also available through a community and in various documentations. 
  • Users do not have to reach out far for SEO solutions anymore. The SEO team offers in-depth analysis and answers for businesses. 

# Cons:

  • For users new to WordPress, choosing WooCommerce means learning two new e-commerce platforms. 
  • The costs of extensions and premium themes can accumulate to a substantial amount. Yet those premium items can add up the security for financial transactions on the WordPress open source e-commerce website. 
  • Limited features available: WooCommerce does provide the primary features for e-commerce stores. However, when extending the potential functions, it costs a considerable amount to get add-ons. 
  • Update issues: The regular updates are sometimes not frequent enough, and WooCommerce versions may not catch up with the latest updates of browsers.
  • WooCommerce may be simple to use with basic needs, but when it comes to upgrading the stores, professional help is usually needed. 
  • WooCommerce works with WordPress only, therefore it is not so independent. Additionally, hosting a WordPress e-commerce website with WooCommerce requires careful picking of hosting service providers. 

Magento Vs WooCommerce – A Tough Fight!


# Features

Both e-commerce platforms allow for adding unlimited products to the stores. The two also provide a list of free and paid themes and templates. Users who want more functions and premium design can opt for paid ones. 

Discount and coupon codes can be installed more easily and with more functions in Magento than in WooCommerce. 

With multiple languages and currencies, Magento provides several built-in languages while WooCommerce requires the use of an extension called WPML.

For SEO care, Magento certainly takes the lead here. A lot of SEO extensions are built for higher ranking and boosting sales in Magento stores. 

# Magento Vs WooCommerce – Price Differences


To get a store running, both platforms require only web hosting expenses. The effectiveness and costs depend on the service providers, therefore store owners need to search well before choosing.

Although the Magento community version and WooCommerce are completely free to download, relying on extensions and themes from outside can increase costs quickly. The more premium, the more costly. 

WooCommerce, the WordPress e-commerce platform, may appear a great choice at first for being totally free. Gradually, a lack of features and functions allure you to obtaining extensions, and costs pile up.

Thereupon, the Magento community version could also be considered from the very beginning. 

As WordPress becomes increasingly popular, hosting companies get more experienced with it. Consequently, quality hosting costs for WooCommerce could be cheaper compared to Magento. 

# User-friendly Level


As Magento offers more functions and features, wading through all the documents might discourage new users. To utilize all the platform’s potential, certain knowledge of coding or so is recommended. 

WordPress is now a powerful CMS all over the world. Requiring little or no knowledge of coding, WooCommerce allows customers to configure as they wish through simple steps.

Therefore, WooCommerce is often referred to as more user-friendly of the two e-commerce platforms. However, for users who are new to WordPress, choosing WooCommerce may mean learning two new platforms.

# Speed and Performance


These two criteria play an important role in the success of an online store. A slow website will turn customers away and cannot gain pretty pennies. 

Some factors that affect the performance and loading speed of an e-commerce website: 

  • Web hosting service provider
  • Image optimization
  • Number of plugins/ extensions on the website
  • Volume of traffic
  • Internet connection

Magento is sometimes complained of slow interactions and not-so-responsive back-end. Yet it’s the way stores and back-end are optimized that influence the performance of the e-commerce website. Therefore, here we have a tie, neither Magento nor WooCommerce wins at web speed and performance.  

# Support

Both e-commerce platforms have a community version, which attracts a great number of users and communities. Also, instruction documents and tutorials are abundant, giving users choices to learn and get guided. 

Magento is still relatively older than Woocommerce, with the former released in 2007 and the latter in 2011. Moreover, in case users want to scale up their business and seek help, the enterprise version of Magento offers dedicated and exceptional support.  

# Magento Vs WooCommerce – Security Issue


Security is a matter of top priority, especially with e-commerce stores, where customers’ personal and payment details are stored. Both platforms allow some actions for security, but mostly manually or through add-ons.

Being a totally free WordPress e-commerce platform, WooCommerce has limited features. As time goes by, the costs for adding extensions for more functions may become a burden for their users. 

Magento has a higher level of security offered from the start. Magento Patches, the Free tool for security scanning, is frequently updated, allowing users to monitor their open source e-commerce website and check for malware.

Also, there are tons of Magento security extensions available in the marketplace. 

# Add-ons

For more functions and website configurations, developers of both e-commerce platforms have created lots of extensions. Magento extensions range from the very first interaction customers make on the open-source e-commerce website to after-sale support.

One drawback of these is that customers may have to get developers to install the extensions for them. Compared to Magento, WooCommerce extensions cost relatively less.

However, the ‘good-value-for-money’ principle can be applied here, meaning the more costly extensions of Magento can correspondingly make the stores much more powerful ones. 

Conclusion for the Magento Vs WooCommerce Duel


As the choice depends on the budget and demands of store owners, there is no clear champion. No perfect CMS here, just the more suitable one. 

For a small and new online business, WooCommerce can be a good start. However, for scaling up a store and more features, Magento is definitely the better choice. 

An Easy Way To Configure Index Management In Magento 2 Admin Panel

Whenever one or more items change, Magento reindexes automatically. Any action such as price changes, creating catalog or shopping cart price rules, adding new categories, and so on can activate reindexing. Magento accumulates data into special tables using indexers to optimize performance. The indexed tables must be updated or reindexed when the data changed. Your store remains accessible during the reindexing background processes.

Reindexing data boost speed of processing, and reduces the waiting time of the customer. For example, if you edit the price of a product from 4$ to 3$, Magento reindexes the data to display the price change in the store. Without indexing, Magento has to calculate the price of every product on the fly, taking into account shopping cart price rules, bundle pricing, discounts, tier pricing, and so on. Customers have to wait longer to see the product.


  • Index Management has a slightly different presentation for flat product catalogs.
  • To avoid problems when multiple Admin users update objects that trigger automatic reindexing, we recommend that you set all indexers to run on schedule as cron jobs. Otherwise, every time an object is saved, any objects with interdependencies might cause a deadlock. Symptoms of a deadlock include high CPU usage and MySQL errors. As a best practice, we recommend that you use scheduled indexing.

Follow these steps to change the index mode:

On the admin sidebar click System > Under Tools, click Index Management

Tick the checkbox to select indexer as you want, set action to Update on Save or Update by Schedule and click Submit to apply.

Above is a tutorial on how to configure index management in Magento 2 admin panel. We hope that you can optimize the loading progress of your website after reading this guideline. See you in the next article.