When running an eCommerce store, it’s crucial that the product displayed on the website is attractive enough to draw the attention of shoppers. For that reason, we have dedicated to this article a detailed instruction guide to help you manage the appearance of your Magento 2 store efficiently. The default of Magento 2 provides you two sections in the product settings to control the way that product is displayed. They are Design and Schedule Design Update Settings. We will go through these two parts one by one.
From the Design settings, you can set a different theme to be applied to the product page, change the column layout, select the place to show product options, and enter a custom XML code. These settings are applied to the store view scope.
- Layout: All available themes are ready to be chosen as a new theme to the product page.
- You can choose to Display Product Options In either Product Info Column or Block after Info Column.
- Layout Update XML: Enter XML code to customize the new theme.
Schedule Design Update
The Schedule Design Update settings enable you to make any short-term changes to the appearance of the product page. You can plan design changes to be scheduled for seasonal promotion, for a discount period, or just to mix things up. The tasks can be done in advance, and into effect when ready, or be “dripped” on schedule.
- Schedule update from… to…: Enter the time range to plan the design updates.
- New Theme: Select a new theme to apply if necessary.
- New Layout: Select a new layout for the product page.
That is all about Product Design and Schedule Design Update Settings in a Magento 2 store. If you have any confuse or comment, feel free to contact our customer support team at BSSCommerce.com.
After setting all the basic information for a product in Magento 2 store, it is necessary to identify the place where that item is put on. It is the Product in Websites section that allows you to specify the website that a product is available on. First of all, you need to understand the store hierarchy – a graphic map that includes a main website, store, and store view – so that the product is addressed exactly to your expectation.
To copy an existing product to a different website, do the following steps:
- Sign in with your admin account. On the Admin sidebar, tap Products.
- Next click Catalog under Inventory. In the product grid, tap the Edit link of the product that you want to copy to another website.
- Scroll down to the Product in Websites section. Click the arrow button to expand it.
- A list of Store websites is displayed for you. Mark the checkbox of any website that you want to copy the product to. If there is only one website available, it is automatically marked by default.
- Next, select the Store View from which the product is to be copied.
- When complete, tap Save.
- After that, return to the product record and change the Store View chooser into the store view that the product was copied to. When finishing this scope switching step, tap OK.
- Because the currency is set to be different based on “website” scope, it is necessary to change the product price. Enter the Price of the product for the new store view.
- Finally, click Save to confirm the changes.
Above are 9 steps to copy a product to a different website of your Magento 2 stores. Now go to your store’s backend mode and practice yourself and don’t forget to follow us for more useful Magento 2 tutorial articles.
Customizable options in Magento 2 are the selections that are added to a product other than its basic properties. For example, you can add a set of options like Household, Adult, Senior, Student as a membership type of your yoga class. Because these customizable options are based on a single SKU, it is a good solution only if your stock management is simple.
To create customizable options:
- Open the product that you want to add customizable options to in its edit mode.
- Move downward to the Customizable Options section and expand it. Then tap the Add Option button.
3. Under the New Option bar, fill in the following fields:
- Option Title: Enter a name for the option
- Option Type: Set a type for data entry. There are four types available: Text, File, Select, and Date.
- Required checkbox: If the option is needed to purchase the product, mark the checkbox. Otherwise, clear it.
- Next, tap Add Value button to create the values for the options.
- Title: Enter the title of each variation of the option. As in the previous example, they are set to Household, Adult, Senior, and Student.
- Price: Enter the additional fee from the base product price that applies to this option.
- Price type: The price of the variation differs from the price of the base product by a fixed monetary amount, such as $1, or by a percentage such as 5%.
- SKU: Enter a suffix for each variation to the original SKU.
- You can change the order of each option by holding the Change Order icon of an option and move it to wherever you want.
6. Repeat the actions to add other options.
7. When finished, tap Save to confirm the settings.
In case you want to set the same options for multiple products, you can use the Import Options function in the Customizable Options section:
- Do the same as the first two steps above. Instead of tapping the Add Option button, choose the Import Options next to it.
- A grid including all the customizable options is then displayed on your screen. Mark the checkbox of the product with the options that you want to import to the current product.
- After that, click Import.
- You can continue to add other custom options or tap Save and close the settings.
Those are the steps to add customizable options to a product in Magento 2. Now, go to the backend of your store and practice more to master the function.
Magento 2 Up-sells and Cross-sells Definition
Up-sells and Cross-sells are both cost-effective marketing techniques to maximize the value to customers and to push up the revenue of online stores. The main difference between Up-sell and Cross-sell items is that upsells encourage buyers to purchase a higher-level product than the one in consideration, while cross-selling invites customers to buy related or complementary items.
Up-sell items are similar products that have better standard, more famous in the market, or have higher profit margin compared to the product that the customer is considering. Those products are intentionally positioned at the bottom of the product page or next to the questioning product so as to buy the shoppers’ extension.A typical heading for up-sell products might be: “People are often/You are also interested in the following product(s).”
Cross-sell products are related or complementary items to the current product. For example, a protective case or memory card or a special adapter can be a cross-sell items for a camera sold online. In the era of e-commerce, cross-sell products appear just before the customer start to checkout, under a common heading like “customers who bought this item also bought” or “Frequently bought together”.
How to add Up-sell and Cross-sell products to your Magento 2 store
- Sign in the backend mode of your store. Then open the product that you want to add up-sells and cross-sells in edit mode.
- Next, move downward and expand the Related Products, Up-Sells, and Cross-Sells field.
- Tap Add Up-Sell Products to insert up-sell items
- Click Add Cross-Sell Products to insert cross-sell items
- You can use the filter controls to find the products, if necessary.
In the product list, mark the checkbox in front of any product you want to set as an up-sell/cross-sell product. Then tap Add selected product.
- When you finish, click Save to confirm the changes.
Above are 100% information about Up-sells and Cross-sells in Magento 2, we hope you enjoy it. Don’t forget to follow us for more useful articles about Magento 2 platform.
Search Engine Optimization (SEO) is one of Magento 2 product settings section. This part contains the URL Key and other Meta-data fields (Meta title, Meta Keywords, and Meta description) which are later used by search engines to identify a specific product. The URL key and Meta data should be identical for each product.
Despite being ignored by some search engines, meta keywords are still used by most of others crawlers. It is said that the SEO best implementation recently is to integrate focus keywords in the meta title with those in the meta description field.
Through configuration settings, you can set a default value for each meta-data field. As a result, these fields are filled with placeholders which then be replaced by actual values as your preferences.
To accomplish the SEO settings, do the followings:
- Sign in with your admin account, then browse to the edit mode of the product.
- Move down to the Search Engine Optimization and expand it.
- The URL Key is currently filled with a default value, which is based on the product name as being set in the configuration. You can choose to use that default value or change it to your preference.
- Meta Title: This is the text that appears at the top of the browser bar and can be changed as needed. For the best application, you should enter an identical Meta Title to each page with the length less than 70 characters.
- Meta Keywords: The keywords in this box are most used by search engines, thus they should be the words that your customers might use to find products in your store.
- The Meta Description field gives a general view of the page in the search results. Although customers can not see this chain of text, it is included on the search results page of several search engines.
Those are all about the Search Engine Optimization (SEO) in Magento 2 product settings. Don’t forget to follow us to receive more useful blogs like this.